The point is
we've been fiddling around with vibrators for far too long, people are tired of them and are looking for the next big thing. Researchers, inventors, venture capitalists, all people really, are aware of the interest-hindering effect that full haptic suits and
tacta vests have in their preparatory use. People don't want to take time to put it on so people don't want to buy it. The first company that figures out how to get people who are interested in more immersion what they want in the way they want it will be very, very rich, and that's making a lot of people flock to the area.
Haptic feedback is a bit of a research interest of mine, especially in the perception of textured surfaces. Take a look at what the Japanese are doing:
http://www.diginfo.tv/2010/05/21/10-0073-r-en.phpActual texture differentiation. And this isn't technology that's ten years away, people are predicting this on the next iPhone and built into mousepads. There's a potential patent conflict with an American company, though, so we might not see it over here very soon.
What we'll be getting next is the 3D equivalent of a mouse, maybe just some
finger clips.
The closest you can get to force feedback at the moment is the
Novint. Oh look, it has a pistol attachment!