The funny thing is that they are often still baffled when they enjoy something interactive that isn't a game per se. I recently read a comment on Erik Svedäng's Kometen from a person who had finished the game and then complained about how it wasn't a game. But he had finished the entire game. This takes hours! You can't tell me that somebody who spends hours with something doesn't like it in some way. It feels like, to some extent, gamers may have become blind, or at least under-appreciative, to the simple pleasures of aesthetics, narrative and mood.
Here's another thought, of course without having read the comment you're referring to. What if that player in fact didn't really like Kometen that much? What if the player kept playing because he expected there to be some kind of symbolic reward - points, highscore, a congratulations screen, achievement badges, anything - because that's how games tend to work? And he became utterly disappointed because he didn't get that symbolic satisfaction, which he was craving for?
I mean, in most games, you actually don't get any useful reward because you perform well. Sure in some games you can win money or other actual, tangible benefits, but in most you can't. No matter how tired I am personally of mindlessly gathering points and scores, isn't it extremely interesting to see how those completely symbolic rewards can mean so much? Friendships can end because of a game of Risk! I wouldn't be surprised if there are examples of people who have been beaten up or even killed because they won some game.
These symbolic rewards are apparently a very strong drive in most humans, so it's not strange that almost all games rely on them. You can make people do
almost anything by giving them points. What's interesting about Kometen is that it's almost a game in the traditional sense - you
do get a symbolic reward for each painting you visit (they light up on the map). I guess the lack of obstacles and genuine challanges disqualifies it though.
I had some more thoughts on this, how to replace points with something more interesting, but I think that would be better as a separate thread...
By the way, it's funny though that someone would use "it's not a game" as a complaint. It reminds me of
something I read the other day:
Used to be, back in the early days of DF, that those complaining about the lack of comments simply were under the impression that a site without comments was not truly a “weblog”. (My stock answer at the time: “OK, then it’s not a weblog.”)